'Metonymy' is a type of figurative language used in everyday conversation, a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. 'I'll pencil you in' and 'let me give you a hand' are both examples of metonymic language. Metonymy serves a wide range of communicative functions such as textual cohesion, humour, irony, euphemism and hyperbole - all of which play a key role in the development of language and discourse communities. Using authentic data throughout, this book shows how metonymy operates, not just in language, but also in gesture, sign language, art, music, film and advertising.
Whether you are writing an email, drafting an office memo or just chatting with your coworkers, using words incorrectly can make you look bad. This book will help you.
Structural Equation Modeling: Applications Using Mplus
Added by: mortezaactive2 | Karma: 28.55 | Black Hole | 9 January 2015
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Structural Equation Modeling: Applications Using Mplus
A reference guide for applications of SEM using M plus Structural Equation Modeling: Applications Using M plus is intended as both a teaching resource and a reference guide. Written in non-mathematical terms, this book focuses on the conceptual and practical aspects of Structural Equation Modeling (SEM).
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Since economies are dynamic processes driven by creativity, social norms, and emotions as well as rational calculation, why do economists largely study them using static equilibrium models and narrow rationalistic assumptions? Economic activity is as much a function of imagination and social sentiments as of the rational optimisation of given preferences and goods. Richard Bronk argues that economists can best model and explain these creative and social aspects of markets by using new structuring assumptions and metaphors derived from the poetry and philosophy of the Romantics.