Macroeconomics (4th Revised edition)

When it comes drawing on enduring economic principles to explain current economic realities, there is no one readers trust more than Paul Krugman. With his bestselling introductory textbook (now in a new edition) the Nobel laureate and "New York Times" columnist is proving to be equally effective in the classroom, with more and more instructors in all types of schools using Krugman s signature storytelling style to help them introduce the fundamental principles of economics to all kinds of students.

This is a new edition of an existing textbook, with updated content for the 2006 syllabus. It is designed to be a student main text, and contains all you need to pass the IGCSE Core exam. The book focuses on the critical skills of using and applying Mathematics and offers full coverage of the curriculum, with thousands of practice questions.

This title covers the requirements of S1 and S2. The authors are experienced examiners and teachers who have written extensively at this level, so have ensured all mathematical concepts are explained using language and terminology that is appropriate for students across the world.

Applied Statistics in Business & Economics, 3rd Edition provides a comprehensive introduction to Statistics concepts and applications in business and economics. The text and online supplements emphasize thinking about data, choosing appropriate data analytic tools, and using computers effectively. The authors demonstrate easily mastered software techniques using the common software available.

For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.