This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.
Tourism is an essentially visual experience: we leave our homes so as to travel to see places, thus adding to our personal knowledge about, and experience of, the world. The study of tourism as a complex social phenomenon, beyond simply business, is increasing in importance, and by providing an examination of perceptions of culture and society in tourism destinations through the tourist's eyes, this book discusses how destinations were, and are, created and perceived through the 'lens' of the tourist's gaze.
Traces of the material and spiritual presence of the Thracians (2000 BC), the Hellenes, the Romans, the Slavs and proto-Bulgarians, the Byzantines and the Ottomans have been left in the Bulgarian lands. The Bulgarian Revival, which started in the 18th century, brought the country closer towards Europe, modern times and contemporary culture. The geographical position of Bulgaria on the crossroads between the East and the West, where throughout history the paths of world civilizations have crossed, is influential to the country’s rich and colorful cultural heritage.
May I Help You? deals with the general areas of restaurants, bars, food, etc, and includes menus, wine lists, ordering, silver service, and cookery items. It is designed for trainees and employees of hotels who need to improve their English for dealing with tourists who use English to communicate.
Added by: funkylosik | Karma: 1062.12 | Black Hole | 3 June 2010
5
The Great Outdoors - July 2010
The Great Outdoors is the monthly magazine for the independent hillwalker and backpacker has been Britain's leading hillwalking magazine for the past 30 years. Written by hillwalkers for hillwalkers, tgo provides a fresh and vital read for people who share a passion for the great outdoors. Every month, tgo is full of thought provoking news and articles, varied and exhilarating routes, expert gear reviews and outstanding photography.
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