In this ambitious and wide-ranging text, Andrew Goatly explores the language of metaphor. Combining insights from relevance theory and functional linguistics, he provides a powerful model for understanding how metaphors work in real communicative situations, how we use them to communicate meaning as well as how we process them. Examining the distinction between literal and metaphorical language, Goatly surveys the means by which metaphors are realized in texts and locates the interpretation of metaphor in its social context.
This is the first book to approach depictive secondary predication - a hot topic in syntax and semantics research - from a crosslinguistic perspective. It maps out all the relevant phenomena and brings together critical surveys and new contributions on their morphosyntactic and semantic properties.
The collaborative effort of computer communications experts Matthias Schonlau, Ronald D. Fricker, Jr. and Marc N. Elliott, Conducting Research Surveys Via E-mail And The Web is a practical and accessible guide to applying the pervasiveness of the internet to the gathering of survey data in a much faster and significantly less expensive manner than traditional means of phone or mail communications. Yet online surveys have their own pitfalls that can adversely skew data results. Individual chapters cogently address how to take maximum advantage of the Internet while preserving data integrity.
Handbooks in Economics series is to produce Handbooks for various branches of economics, each of which is a definitive source, reference, and teaching supplement for use by professional researchers and advanced graduate students. Each Handbook provides self-contained surveys of the current state of a branch of economics in the form of chapters prepared by leading specialists on various aspects of this branch of economics. These surveys summarize not only received results but also newer developments, from recent journal articles and discussion papers. Some original material is also included, but the main goal is to provide comprehensive and accessible surveys. The Handbooks are intended to provide not only useful reference volumes for professional collections but also possible supplementary readings for advanced courses for graduate students in economics.