The Sun Also Rises (Bloom's Guides)Published in 1926, Ernest Hemingway's "The Sun Also Rises" quickly established the author as one of the great writers of his time. Based on Hemingway's experiences, "The Sun Also Rises" is the story of a group of American and English expatriates living in Paris who take an excursion to Pamplona, Spain. The novel has forever associated Hemingway with bullfights and the running of the bulls. This powerful work of modern fiction, filled with memorable characters and universal themes, is summarized in this volume and enhanced by thought-provoking critical extracts
The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.