Managerial economics, 5th edition by W. Samuelson and S. Marks
This book illustrates the central problems managers face and provides the economic analysis needed to guide their decisions. Updated with modern management techniques, the book includes many revised applications and coverage of game theory, decision making under uncertainty, international topics, e-commerce, and the Internet.
Samuelson’s text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, accurate, and interesting introduction to modern economics principles. Bill Nordhaus is now the primary author of this text, and he has revised the book to be as current and relevant as ever.
