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Managerial economics, 5th edition by W. Samuelson and S. Marks

 
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Table of contents : 
Chapter 1: Introduction to Economic Decision Making

SECTION I: DECISIONS WITHIN FIRMS
Chapter 2: Optimal Decisions Using Managerial Analysis
Chapter 3: Demand Analysis and Optimal Pricing
Chapter 4: Estimating Demand
Chapter 5: Forecasting
Chapter 6: Production
Chapter 7: Cost Analysis
Chapter 8: Decision Making Under Uncertainty
Chapter 9: The Value of Information

SECTION II: COMPETING WITHIN MARKETS
Chapter 10: Perfect Competition
Chapter 11: Monopoly
Chapter 12: Oligopoly
Chapter 13: Game Theory and Competitive Strategy
Chapter 14: Regulation, Public Goods, and Benefit-Cost Analysis

SECTION III: DECISION-MAKING APPLICATIONS
Chapter 15: Asymmetric Information and Organizational Design
Chapter 16: Bargaining and Negotiating
Chapter 17: Auctions and Competitive Bidding
Chapter 18: Linear Programming
Chapter 19: Capital Budgeting

Making Investment Decisions
Determining the Discount Rate
Appendix to Chapter 19: Present Value Tables
Answers to Odd-Numbered Problems
Index



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