Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.
So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.
So many slighting remarks have been made of late on the use of teaching grammar as compared with teaching science, that it is plain the fact has been lost sight of that grammar is itself a science. The object we have, or should have, in teaching science, is not to fill a child's mind with a vast number of facts that may or may not prove useful to him hereafter, but to draw out and exercise his powers of observation, and to show him how to make use of what he observes... And here the teacher of grammar has a great advantage over the teacher of other sciences, in that the facts he has to call attention to lie ready at hand for every pupil to observe without the use of apparatus of any kind while the use of them also lies within the personal experience of every one.
"The Very Modern Mindreader: And other Miracles" by Richard Osterlind
The Triumphant Return Of One Of Mentalism's Living Legends! Richard Osterlind's name has always been associated with strong and practical effects guaranteed to leave a powerful impression on an audience. In this new manuscript, The Very Modern Mindreader and Other Miracles, his first release of completely new material to the magic and mentalism fraternity in over ten years, Osterlind delivers three outstanding effects, ready to go right into your professional repertoire.
