The Power of Privilege - Yale and America's Elite Colleges
It is widely assumed that admission to elite U.S. universities is based solely on academic merit—the best and brightest are admitted to Harvard, Yale, and their peer institutions as determined by test scores and GPA, and not by lineage or family income. But does reality support those expectations? Or are admissions governed by a logic that rewards socioeconomic status while disguising it as personal merit?
Why We Shop: Emotional Rewards and Retail Strategies
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.
