'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market.
Why We Shop: Emotional Rewards and Retail Strategies
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.
Учебник будет в первую очередь полезен студентам, изучающим специализированный английский - в сфере пищевой промышленности.
Вы
узнаете терминологию, идиомы, получите общие знания о собственно
работе. В этой книге вы также найдёте интересные тематические тексты
для чтения, вопросы, проверяющие усвоение прочитанного, упражнения на
закрепление усвоенной лексики.
====================
Teaches students common terminology and general information about the
food service, retail, hotel, and health service industries. *
BUILDING-BLOCK APPROACH. Guides students at a comfortable pace through
a step-by-step process. * TARGETED TEXTS. Make it possible for students
to study only the industries they are most interested in. * EXTENSIVE
ACTIVITIES. Give students abundant practice in the important skills of
speaking, listening, reading, writing, and critical thinking. *
PROMOTION TIPS. Allow students to move beyond entry-level jobs.
Make
Your Mark ON-THE-JOB ENGLISH LEARNING Illustrates situations and
enhances workplace literacy that span four major industries: food
service, the hotel industry, retail, and health services. JOB-FOCUSED
TOPICS Focus on teaching terminology, common idioms, general job
information, and strategies for success. INDIVIDUAL AND COOPERATIVE
LEARNING ACTIVITIES Provide opportunities for enhancement of speaking,
listening, reading, writing, and aritificial-thinking skills.
