During the first year of law school, students are reputed to undergo a transformation in thought patterns—a transformation often referred to as “learning to think like a lawyer.” Professors and students accomplish this purported transformation, and professors assess it, through classroom exchanges and examinations, through spoken and written language. What message does the language of the law school classroom convey? What does it mean to “think” like a lawyer? Is the same message conveyed in different kinds of schools, and when it is imparted by professors of color or by white women professors, and when it is received by students of different races, genders, and backgrounds? This study addresses these questions, using fine-grained empirical research in eight different law schools.

A Snowman named just Bob
(a picture book by Mark Kimball Moulton)

Акция: Нас ещё не все знают!
Уважаемые друзья!
Предлагаю провести небольшую акцию в духе сопричастности и коллективизма, направленную на популяризацию нашего сайта в интернете. Я прошу вас зайти на один из форумов/сайтов/блогов с похожей тематикой и рассказать там о существовании нашего сайта http://www.englishtips.org. Тем самым вы поможете большему количеству людей узнать о нас.
Рассказавших прошу отписаться в комментариях и оставить ссылку на своё сообщение.
Если вы пользуетесь Digg.com - напишите о нас здесь!
Объявляю эту неделю посвящённой информированию Интернета о нас! ;)

Promo event: 'Spread the awareness!'
Dear Englishtips users!
I would like to suggest a little promotional event aimed at making our website, http://www.englishtips.org, a bit more popular on the Internet. I am asking you to visit one of the forums,blogs or websites with the similar contents and leave a message there telling about Englishtips.org. This way you'll help more and more people to become aware of us.
Once you have left the message, please leave the link to it here, in the comments to this article.
If you are using Digg.com - please tell about us here!
Let me announce this week a week of making the Internet aware of us! ;)

Waiting for Your Cat to Bark?
Persuading Customers When They Ignore Marketing
The Eisenberg brothers (Call to Action: Secret Formulas to Improve Online Results) dub the guiding principles behind their marketing consultancy "Persuasion Architecture," but their methods have more in common with Hollywood screenwriting. Observing that one message no longer fits every audience, they create "personas" representing broad consumer patterns, based on the types identified in the Keirsey personality tests, renamed here as "methodical," "spontaneous," "humanistic" and "competitive" shoppers. Then the authors "storyboard" marketing scenarios guiding each type to the point of sale. Although 20th-century advertising was based on the Pavlovian model of instilling a desired reaction to stimuli, like the dog that expected dinner whenever a bell rang, the Eisenbergs say that increasing media fragmentation prevents advertisers from creating that sort of conditioned response. Anyway, they add, people have always been more like cats, occasionally distractable but for the most part independent-minded. Their solution—developing interactive relationships—is fairly standard in contemporary marketing circles, but by keeping the message simple, with short chapters low on jargon and high on real-world examples, the Eisenbergs just may push themselves to the front of the crowd. (June 13)

English Grammar - Naval War College - Writing Guide
As he frequently did, Winston Churchill found an eloquent way to describe a problem.
By extension, Churchill was not referring only 2 to oral communication, but also to written English.

The context of Churchill's assertion conveys to the reader just how rich the language can be, for

in this case the bland adjective "good" carries a powerful message. Like much excellent advice,

an eloquent way to describe a problem.
By extension, Churchill was not referring only 2 to oral communication, but also to written English.

The context of Churchill's assertion conveys to the reader just how rich the language can be, for

in this case the bland adjective "good" carries a powerful message. Like much excellent advice,

however his message often goes unheeded.