AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
More than any book to date, this one provides a comprehensive approach to designing, building, implementing and interpreting test results that validly measure the academic achievement of English language learners. It scaffolds the entire process of test development and implementation and discusses essential intervention points. The book provides the type of evidence-based guidance called for in federal mandates such as the NCLB legislation.
You're no idiot, of course. You've read a few books and can hold your own in a room full of university professors. But when it comes to problem-solving and understanding complex theories and facts, you feel like your brain is going to explode. Don't reach for the aspirin just yet! The Complete Idiot's Guide to Improving Your IQ unlocks the secrets of you brain and teaches you how to whip those sparking synapses into shape.
In Dental Floss for the Mind, a leading cognitive scientist and a neurologist team up to offer you a complete program for improving memory and stimulating your mind.
This interactive guide features:
- More than 100 creative and engaging exercises of increasing difficulty to stimulate cognitive skills
- Targeted exercises for improving the five key cognitive areas: memory, attention, language skills, visual and spatial recognition, and reasoning ability
- A scoring system for assessing current status, along with prescriptive tips for improving each cognitive area
