Master the techniques that top companies use to spark creativity.
In today’s business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy.
Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans.
This book has the added benefit of Monahan’s experience of using these methods at A-list client companies.

New ideas help businesses gain an advantage over their rivals. Employees who generate these new ideas -- who practice the art of creative thinking -- are one of a company's greatest assets. The Art of Creative Thinking shows the reader practical ways of becoming a more creative thinker. Each succinct chapter is built around one core idea which is then developed and illustrated. End-of-chapter key points summarize the main points. The Art of Creative Thinking shows you how to: develop your understanding of the creative process; overcome barriers to creating new ideas; broaden your vision; build on new ideas; develop a creative attitude; become more confident as a creative thinker.

New ideas help businesses gain an advantage over their rivals. Employees who generate these new ideas -- who practice the art of creative thinking -- are one of a company's greatest assets. The Art of Creative Thinking shows the reader practical ways of becoming a more creative thinker. Each succinct chapter is built around one core idea which is then developed and illustrated. End-of-chapter key points summarize the main points. The Art of Creative Writing for Magazines
Adele Ramet “Writing for Magazines "

Creating Stories With Children
Key features

• Offers a wide variety of original ideas and activities for helping children to tell and write stories in English.
• Encourages creativity, confidence, and fluency and accuracy in spoken and written English, as well as teaching creative writing skills.
• Includes numerous photocopiable worksheets and 'easy-to-draw' pictures by the author.

NEW LINK ADDED

The Funbook of Creative Writing
The Funbook of Creative Writing By Dennis Paul