Harness the power of games to create extraordinary customer engagement with Game–Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.
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Gridlock: Crossword Puzzles and the Mad Geniuses Who Create Them
In the spirit of Word Freak and Searching for Bobby Fischer, Gridlock is a chronicle of the quirky subculture of America’s crossword puzzles. Tens of millions of Americans solve crossword puzzles regularly, but few know a thing about their genesis. Who writes crosswords, how—and for God’s sake, why?
What begins as a neighborly overture between a painterly pig and an artsy cow escalates into a monumental modern art mess. Before you can say paint-by-numbers, the two artist are calling each other names and ultimately building a fence between them. But it turns out that what divides them also reunites them. And when they accidentally create a masterpiece together, they learn that their friendship is the greatest work of all.
Create fiends whom your readers will love to hate and can never forget. Forget the cardboard evil-doers with their evil laughter and stinking breath. Your villains will have personality, ideals, feelings and conflicts. They will challenge your heroes, chill your readers, and give your novel excitement and depth This book is part of the Writer's Craft Series: Writing Fight Scenes, Writing Scary Scenes, The Word-Loss Diet, Writing About Villains, and more. Please note: This book assumes that you have some fiction writing experience. You'll benefit most if you've already mastered the basics of the craft and want to learn specialist techniques. It is not recommend for absolute beginners.
