The consumer has taken control of the marketing process. With over 2 billion searches per day and countless retail visits and telephone calls, customers are taking the initiative. They have access to more information than ever before and the ability to communicate instantly with friends, marketers and trusted sources. The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from manufacturers and retailers to their customers.
Bounded Choice: True Believers and Charismatic Cults
Heaven's Gate, a secretive group of celibate "monks" awaiting pickup by a UFO, captured intense public attention in 1997 when its members committed collective suicide. As a way of understanding such perplexing events, many have seen those who join cults as needy, lost souls, unable to think for themselves. This book, a compelling look at the cult phenomenon written for a wide audience, dispels such simple formulations by explaining how normal, intelligent people can give up years of their lives-and sometimes their very lives-to groups and beliefs that appear bizarre and irrational.
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This book can be used along with Reader's Choice Course 4.
The Reader's Choice Course 4: ""The two most engaging powers of an author are to make new things familiar, and familiar things new."" - Samuel Johnson (1709-1784)
Collective Decision Making: Views from Social Choice and Game Theory
This book brings together interesting contributions in Social Choice Theory of important researchers in the field. To mention: Steven Brams, William Gehrlein, Wulf Gaertner, Michel Grabisch, Bernie Grofman, Herman Monsuur, Hannu Nurmi, Hans Peters, Ton Storcken, Martin Van Hees, Donald Saari and Maurice Salles. The contributions show actual research topics in social choice and bring the reader to the state of the art in the theory.
