Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.
Now...Build A Great Business: 7 Ways to Maximize Your Profits in Any Market (Audiobook, mp3)
Authors Brian Tracy and Mark Thompson offer the listener a seven-step method to achieve greater business success in any market. They bring a combined 50 years of practical experience consulting, training and teaching their ideas to over 10,000 businesses. They share powerful, practical, proven methods and strategies to generate more sales, revenues and profits than the competition. Each concept and principle is illustrated with stories and examples from current businesses and businesspeople, who are achieving GREAT results, in competitive markets. The Listener will learn how to:
Start Your Own Business 2010: How to Plan, Fund and Run a Successful Business
Added by: annozily | Karma: 3.00 | Black Hole | 10 February 2011
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Start Your Own Business 2010: How to Plan, Fund and Run a Successful Business
Famous entrepreneurs such as Richard Branson, Stelios and Sahar Hashemi have all started businesses and thrived during a recession: could you be next? Despite the downturn, it's still a great time to start a business, with less competition and better deals for everything from inventory, advertising and rent.
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Start Your Own Business 2010: How to Plan, Fund and Run a Successful Business
Famous entrepreneurs such as Richard Branson, Stelios and Sahar Hashemi have all started businesses and thrived during a recession: could you be next? Despite the downturn, it's still a great time to start a business, with less competition and better deals for everything from inventory, advertising and rent. We deliver essential information on how to start a business, make it a success, as well as advice on overcoming challenges including the changing economic outlook. Be inspired by start up stories, and learn tips from the experts: Which businesses do the best in a recession; Write a convincing business plan; Learn who is still lending finance, and what they're looking for
Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners
