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Main page » Non-Fiction » Economics and Management » Marketing Your Service Business

Marketing Your Service Business


Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.

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Tags: marketing, businesses, service, Process, Evidence, Business, Service