Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
As a leading thinker of the European Enlightenment, Voltaire is a central figure in France's collective cultural memory. The popularity of Candide has made him perhaps best known as a writer of tales. Yet these represent only a fraction of his entire œuvre. Voltaire created a style of authorship which made him the most famous writer in Europe and turned his name into a brand for a certain style of writing and thinking. This Companion covers his plays, fiction, pamphlets, correspondence, biblical criticism, and historical, political and philosophical thought
op Secret Recipes--Sodas, Smoothies, Spirits, & Shakes: Creating Cool Kitchen Clones of America's Favorite Brand-Name Drinks
Todd Wilbur shares his best-kept secrets for making knockoffs of your favorite drinks-right in your own kitchen and without spending a lot of money. Readers can re-create the delicious taste of America's best-loved brand-name soft drinks, beverages, dessert drinks, mixers, and liqueurs by following Todd's easy, step-by-step instructions. If it comes in a glass, cup, bottle, or mug, it's here for you to clone at home.
Brand Society: How Brands Transform Management and Lifestyle
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society.
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty.
