Finding A Job (Career Skills Library)

Locating a job takes time, planning, careful research, and dedication. "Finding a Job" gives readers the tools, resources, and information they need to land their dream job. Readers will learn how to research career options, match their personality with careers, network, write cover letters and resumes, perform well on interviews, and much more. In this time of economic turmoil, this brand-new resource provides readers with practical advice that will give them a valuable head start to finding a job.

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

At the turn of the millennium, McDonald's faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald's during those years)—with others—resuscitated the brand.

ReadyMade - February/March 2010

ReadyMade magazine is a multimedia brand targeting adults in their 20s and 30s. The ReadyMade brand includes a successful do-it-yourself lifestyle magazine; a popular Web site; a branded book; branded products such as project plans and kits; and custom marketing operations.

Learn to Drive: In 10 Easy Stages

"Learn to Drive" is long established as one of the most popular, best-selling guides to preparing for your driving test - and now it's even better. This new edition of "Learn to Drive" contains all you need in one book. Fully revised and updated, it is the only book available that includes advice on both the practical and theory tests, as well as the highway code. Full colour throughout and with over 500 brand new illustrations, this essential guide is designed to be as user-friendly as possible and will ensure that you are well prepared for both tests.

Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known BrandHow the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.