The promise behind the brand becomes the strength of motivation for all activities of the company and its partners. This book by Philip Kotler, covers in depth the whole direction of brands, illustrated with cases
When Arthur Abdel Simpson first spots Harper in the Athens airport, he recognizes him as a tourist unfamiliar with city and in need of a private driver. In other words, the perfect mark for Simpson’s brand of entrepreneurship. But Harper proves to be more the spider than the fly when he catches Simpson riffling his wallet for traveler’s checks.
Cheer Bear, a Care Bear from the land of Care-a-Lot who always knows the right thing to say, helps Sam overcome his anxiety and resentment against his brand new baby sister.
An accessible guide to brand management for the uninitiated: Good brand management is the route to getting a brand to work harder and make its proper mark. Any brand, new or old, must be managed, nurtured and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but who don't know how to go about it.
Lion Brand Yarn: Just Hats: Favorite Patterns to Knit and Crochet
The book on knitting. Includes about 30 projects knitting patterns hats knitting and crochet, from more simple to complex. Language skills are required.
