The Female Brand: Using the Female Mindset to Succeed in BusinessWomen make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths.
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals..
Boxer, Billy needs to pay off his errant cousin’s vast gambling debts to local loan shark, Jim ‘The Crim’ Sneddon. However, he’s short and is forced at gunpoint to use his pride and joy, a brand new BMW 7 Series to make up the total. He is determined to get it back. But, to do so he has to fight his way past Jim’The Crim’s’ goons, an errant MP and a Slovakian hostess.
Lion Brand Yarn Vintage Styles for Today: More Than 50 Patterns to Knit and Crochet
Lion Brand Yarn: Vintage Styles for Today reinterprets more than fifty vintage designs for today’s knitters and crocheters, with detailed patterns and stunning archival and contemporary photographs. Vintage-style treasures come front and center, restyled for current lifestyles and in modern day yarns. For more than a century, Lion Brand Yarn has shaped the future of knitting and crocheting while preserving its heritage.
Get Seen: Online Video Secrets to Building Your Business
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?
