In today's competitive marketplace, customer value - a combination of product and service benefits at a fair price that creates value in the minds of customers - is the key variable for business success. Using several comprehensive and highly integrated frameworks, Peter Duchessi provides strategies for defining customer value and for developing the critical business, personnel, quality, and information systems that are responsible for delivering customer value.
Sell Your Business Your Way: Getting Out, Getting Rich, and Getting on with Your Life
Foreword by Michael Lewis, author of Moneyball and Liar’s Poker When huge conglomerates are sold, there are teams of lawyers, accountants, and other specialists to handle all the details and dirty work. But for entrepreneurs whose sweat and blood have built the company and made it what it is, selling the business means navigating new and potentially dangerous territory.
Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.
Now you'll know what to say at the right time in any situation ESL specialist Natalie Gast knows from her experience that the workplace presents some unique situations. In this book she presents scenarios, business slang, and other linguistic issues that typical language texts don’t go into--for example, how to break the ice with small talk or ask for clarification. These hundreds of phrases will help you not only survive but thrive in your chosen field.
Berlitz English is the unique new program that provides language training for the real world by using real-life scenarios, in the classroom as well as in course materials. Whether you want to learn English for travel, to conduct business, to study abroad or simply for personal enrichment, you’ll find that Berlitz English gives you the language skills you need to handle almost any situation.
