Kate Telman is a senior executive officer in The Business, a powerful and massively discreet transglobal organisation. Financially transparent, internally democratic and disavowing conventional familial inheritance, the character of The Business seems, even to Kate, to be vague to the point of invisibility. It possesses, allegedly, a book of Leonardo cartoons, several sets of Crown Jewels and wants to buy its own State in order to acquire a seat at the United Nations. Kate's job is to keep abreast of current technological developments and her global reach encompasses.
The Economist is a global weekly magazine written for those who share an uncommon interest in being well and broadly informed. Each issue explores the close links between domestic and international issues, business, politics, finance, current affairs, science, technology and the arts.
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry.
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