This is the second part of the book and similarly concerns engineering students, engineers or anyone with interest on the subject.

 This is not a compendium of TV trivia but rather a serious work intended "to be the reference work of first record, the beginning point for anyone interested in exploring and understanding the significance of television in our time."

You can't help but benefit from Larry King's years of experience and sage advice. Even if you think you were born without the "gift of gab," you can begin to improve your speaking abilities immediately. King offers myriad techniques, skills, and ice breakers that anyone can learn to use with confidence. Mr. King also tells personal stories about the best and worst communicators he has met or interviewed. You'll hear the secrets that made Mario Cuomo, Richard Nixon, and JFK such powerful political speakers; how Jack Kent Cooke, Ted Turner, and Ross Perot became such dynamic businessmen through their communication styles ...

Mark Wiskup , "It" Factor: Be the One People Like, Listen To, and Remember"

Some people have the ability to start a conversation and immediately draw people in, while others—perhaps even those with more valuable things to say—get pushed to the side, seemingly ignored. Unfortunately for those who don't have "It," this undeniable "It" factor is more than just an attractive quality, it's also a hallmark of success.

Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.