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The Toaster's Handbook
41
 
 
The Toaster's HandbookThe Toaster's Handbook
Nothing so frightens a man as the announcement that he is expected to respond to a toast on some appallingly nearby occasion. All ideas he may ever have had on the subject melt away and like a drowning man he clutches furiously at the nearest solid object - this book is intended for such rescue purpose.
Let the frightened toaster turn first to the key word of his topic in this dictionary alphabet of selections and by chance he may find toast, story, definition or verse that may introduce his remarks. Then as he proceeds to outline his talk and to put it into sentences, he may find under one of the many subject headings a bit which will happily drive home the ideas he is unfolding.
While the larger part of the contents is humorous, there are inserted many quotations of a serious nature which may serve as appropriate literary ballast. The jokes and quotes gathered for the toaster have been placed under the subject headings where it seemed that they might be most useful, even at the risk of the joke turning on the compilers.
The Toaster's Handbook contains dozens upon dozens of jokes, quips, anecdotes and quotations to equip you with enough ideas to properly respond to a toast in any occasion.  
 
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The Psychology of Leadership - New Perspectives and Research
73
 
 
The Psychology of Leadership - New Perspectives and ResearchThe Psychology of Leadership
In this book, some of the world's leading scholars come together to describe their thinking and research on the topic of the psychology of leadership. The editors' goal was not to focus the chapters on a single approach to the study and conceptualization of leadership but rather to display the diversity of issues that surround the topic.
 
Leadership scholars have identified a host of approaches to the study of leadership. What are the personal characteristics of leaders? What is the nature of the relation between leaders and followers? Why do we perceive some people to be better leaders than others? What are the circumstances that evoke leadership qualities in people? Can leadership be taught? And so on.
 
The contributions to this book examine these important questions and fall into three categories: conceptions of leadership, factors that influence the effectiveness of leadership, and the consequences and effects of leadership on the leader. We hope that this book is equally useful to those who are or would be leaders and to those who study the topic.
 
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International Dictionary of Marketing
129
 
 
International Dictionary of MarketingInternational Dictionary of Marketing
The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures.
This approach includes detailed observations and comment, making it an essential - and practical - guide for experienced professionals as well as trainees and student
 
 
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Encyclopedia of Communication and Information
84
 
 
Encyclopedia of Communication and InformationEncyclopedia of Communication and Information
This new three-volume encyclopedia summarizes the current state of knowledge in the communication and information science fields, which are changing rapidly.
Entries cover eight general topics: careers in the communication and information fields, information science, information technologies, literacy, institutional studies, interpersonal communication, library science, and media effects. Students will find that the articles provide a good overview of each topic and that most have a bibliography.
Many favorite student topics, such as subliminal advertising, media effects on body image, and minorities in the media, are included. The biographical entries range from famous figures like newspaper publisher Joseph Pulitzer to lesser-known individuals, such as the noted African American librarian and storyteller Augusta Braxton Baker.
A detailed index and See Also references add to the encyclopedia's value. This set should be purchased by undergraduate libraries as well as by libraries serving high school students.

 
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Teach Yourself Visually Chess
110
 
 
Teach Yourself Visually ChessTeach Yourself Visually Chess
 
Chess is a mental game, but you don't have to strain your brain to learn the basics--not with this guide that shows you how to play. Teach Yourself VISUALLY Chess covers how to set up the board, how each piece moves, opening strategies and variations, attacking themes and common sacrifices, and more.
Photos of the board let you see strategies in action. For hands-on practice, you can even set up your board and make your moves as you learn. With this book and practice, you'll be saying "Checkmate" in no time.
Concise two-page lessons show you all the steps to a skill and are ideal for quick review Each move or tactic is clearly explained Explanations accompany each photo Color photos and diagrams show key positions, strategies, and moves Helpful tips provide additional guidance
 
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