The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..
Talk That Counts is a sociolinguistic study of variation in discourse employing quantitative methods to explore age, gender, and social class differences in the use of features such as you know, I mean, adverbs, and pronouns. Unlike many studies of discourse variation that focus on a single social factor, Talk That Counts examines age, gender, and social class differences in a gender-balanced sample of middle-class and working-class adolescents and adults, recorded under the same conditions. Differences between adults and adolescents provided the greatest number of statistically significant results, followed by differences between males and females. The smallest number of statistically significant differences were related to social class. The range of variation underlines the need to look at more than a single extra-linguistic variable when examining discourse. It also shows the dangers of generalizing about social class, for example, on the basis of a limited sample (e.g., adolescent boys). In Talk That Counts, distinguished sociolinguist Ronald Macaulay presents an important new approach to the sociolinguistic investigation of discourse variation.
This Handbook is a comprehensive overview of the multidisciplinary field of discourse processes.
The editors hope to foster a more interdisciplinary approach to discourse processing with this Handbook, while simultaneously developing an appreciation within the field for multiple methods of establishing rigorous scientific claims.
The field of discourse processes is currently fueled by seven dominant approaches:
* discourse psychology;
* corpus analysis;
* computational discourse;
* discourse technologies;
* conversation analysis;
* hybrid qualitative and quantitative approaches; and
* cultural foundations.
The contributors also discuss future trends in research, including corpus analyses, the integration of neuroscience with discourse research, and the development of more advanced computer technologies for analyzing discourse.
'Philosophy for Linguists: An Introduction' is an informative, easy-to-read introduction to linguistics within the sphere of philosophy. From Plato, through Frege and Russell, past Tarski and Davidson, addressing Austin, Ryle and Grice as well as taking time out to consider Whorf, Sapir, Saussure and Chomsky (amongst many others), Siobhan Chapman's book is a deceptive gem for the philosophy of language student or "interested reader" in the subject. It's deceptive because it's a sweet, modest but, above all, informative book (not quite what one would expect from a "philosophy of language" book) and manages to condense potentially hundreds of pages into a short, persuasive read. Unlike other publications, the information provided seeks not to elevate itself above its reader (thus confusing and confounding him or her with multi-syllable words only a lexicographer would be familiar with) but instead revels in being the reader's companion, explaining numerous concepts and ideas within five clearly-defined chapters (Words and things, Propositions and logic, Truth and reality, Speakers and hearers, Language and mind). The style and presentation of each of the chapters is non-threatening and easily accessible and even the involvement of arguably irrelevant and unrelated data, in the form of biographical information (for example did you know that Wittgenstein spent part of his time as a teacher and gardener?) is a welcome addition.
This book examines how people understand utterances that are intended figuratively. Traditionally, figurative language such as metaphors and idioms has been considered derivative from more complex than ostensibly straightforward literal language. Glucksberg argues that figurative language involves the same kinds of linguistic and pragmatic operations that are used for ordinary, literal language.