In Always On, Naomi S. Baron reveals that online and mobile
technologies--including instant messaging, cell phones, multitasking,
Facebook, blogs, and wikis--are profoundly influencing how we read and
write, speak and listen, but not in the ways we might suppose.
What existed before there was a subject known as English? How did
English eventually come about? Focusing specifically on Shakespeare's
role in the origins of the subject, Neil Rhodes addresses the evolution
of English from the early modern period up to the late eighteenth
century.
The book sets out to be your own, pocket, marketing consultant -
without the expense. Not only does it offer some great ideas but it
explains how each idea will benefit your business, what you need to do
to make it work, and how you can apply it to your own business
immediately. Through a series of special response questions, it
cleverly gets across marketing ideas in combination with
the vital thinking behind their application. Furthermore, it does so in
a way that transfers 'ownership' of these strategies to you the
business manager so that you feel thoroughly motivated and inspired to
act. Whether you run a product or service-led business, it will help
you to: understand your market place, your competition and your
customer; create solid, reasoned foundations for your business; develop
your marketing message on credible foundations; decide on the most
effective marketing methods for your business; attract new customers,
and boost business with existing customers; build your business profile
so that it's always working for you; get the right pricing in place; and, complete your marketing plan and create a successful marketing system
The ideas are presented separately in bite-sized chunks so that you can
devote just a little thinking and reflection time to each one before -
most importantly - making it all happen.
Jonathan P. Doh, Stephen A. Stumpf "Handbook on Responsible Leadership And Governance in Global Business"
Edward Elgar Publishing | 2005-07-30 | ISBN:1843766361 | 416 pages | PDF | 1,8 Mb
Ethics, social responsibility, leadership, governance. These terms are heard in the classroom, in the boardroom, and viewed on the front page of newspapers and magazines. Yet serious attention to the relationships among these concepts is lacking. Although commitments to leadership, ethics, and social responsibility are evident, individuals and companies are falling short in combining these duties into policies and cultures that guide behavior and decisions. The missing element is a broad-based and integrated approach to responsible leadership and governance. This volume provides the leading thinking on these issues and includes a discussion of emerging areas that require future attention. The contributors - leading scholars in the fields of leadership, governance and social responsibility - summarize the state of the literature, identify complementary insights and perspectives, discuss areas of conflict and disagreement, and include a provocative and stimulating agenda for further investigation. They point up practical consequences of these perspectives in light of developments that have exposed the shortcomings in practice. Several contributors focus specifically on the challenges faced by global companies in developing and maintaining leadership and governance practices that are responsive to different national institutional and cultural settings. Thorough coverage and insightful discussion make this an essential reference for scholars and students of leadership, corporate responsibility and professional ethics, as well as for all those directly responsible for establishing the ethical codes and practices of their organizations.
