This book has been written with the purpose of covering all aspects of Marketing Management
1. Marketing Management and Marketing Functions
2. Marketing Management Organisation
3. Personal-marketing
4. The Marketing Executive
5. Theories and Techniques of Marketing
6. Marketing Meetings, Compensations and Marketing Contests
7. Marketing Force Management
8. Quality Management to Meet Customer Satisfaction

This book reports mostly on institutional arrangements under policy and legal issues, composting and vermicomposting of solid waste under processing aspects, electrical and electronic waste under industrial waste category, application of GIS and LCA in waste management, and there are also several research papers relating to GHG emission from dumpsites.

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication.

To demystify creative work without reducing it to simplistic formulas, Doris Wallace and Howard Gruber, one of the world's foremost authorities on creativity, have produced a unique book exploring the creative process in the arts and sciences. The book's original "evolving systems approach" treats creativity as purposeful work and integrates cognitive, emotional, aesthetic, and motivational aspects of the creative process.

Today there is widespread awareness of the fact that time has been under-investigated in organizational studies. This book addresses the need to bridge the gap between the predominantly "timeless" theories and models that scholars have produced and the daily experiences of employees and managers, in which time is salient and extremely important.