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Main page » Non-Fiction » Economics and Management » Creative People at Work: Twelve Cognitive Case Studies


Creative People at Work: Twelve Cognitive Case Studies

 

To demystify creative work without reducing it to simplistic formulas, Doris Wallace and Howard Gruber, one of the world's foremost authorities on creativity, have produced a unique book exploring the creative process in the arts and sciences. The book's original "evolving systems approach" treats creativity as purposeful work and integrates cognitive, emotional, aesthetic, and motivational aspects of the creative process.



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Tags: creative, creativity, process, integrates, cognitive