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The Capital Asset Pricing Model
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The Capital Asset Pricing ModelThe Capital Asset Pricing Model

This free book and Exercises evaluate Modern Portfolio Theory (Markowitz, CAPM, MM and APT) for future study. From the original purpose of MPT through to asset investment by management, we learn why anybody today with the software and a reasonable financial education can model portfolios. However, one lesson from the 2007 meltdown is that computer driven models are so complex that hardly anybody understands what is going on. Returning to first principles, we learn why investors and not their computers should always interpret their results. Moreover, MPT is a guide to action and not a substitute. Investors should understand the models that underpin the computer programmes they run.
 
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The Lords of Strategy: The Secret Intellectual History of the New Corporate World
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The Lords of Strategy: The Secret Intellectual History of the New Corporate WorldThe Lords of Strategy: The Secret Intellectual History of the New Corporate World

Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
 
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The Economy of Brands
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The Economy of BrandsThe Economy of Brands

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
 
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The Art of Contrarian Trading: How to Profit from Crowd Behavior in the Financial Markets
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The Art of Contrarian Trading: How to Profit from Crowd Behavior in the Financial MarketsThe Art of Contrarian Trading: How to Profit from Crowd Behavior in the Financial Markets

Why is it so hard to beat the market? How can you avoid getting caught in bubbles and crashes? You will find the answers in Carl Futia’s new book, The Art of Contrarian Trading. This book will teach you Futia’s novel method of contrarian trading from the ground up.
In 16 chapters filled with facts and many historical examples Futia explains the principles and practice of contrarian trading. Discover the Edge which separates winning speculators from the losers.
 
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The Invisible Hook: The Hidden Economics of Pirates
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The Invisible Hook: The Hidden Economics of PiratesThe Invisible Hook: The Hidden Economics of Pirates

Economist Leeson leads readers though a surprisingly entertaining crash course in economics in this study of high seas piracy at the turn of the 18th century. Far from being the bloodthirsty fiends portrayed in popular culture, pirates created a harmonious social order; through the application of rational choice theory, the author explains how a common pursuit of individual self-interest led pirates to create self-regulating, democratic societies aboard their ships, complete with checks and balances, more than half a century before the American and French revolutions brought such models to state-level governance.
 
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