Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: •Slash marketing costs and boost profits by making your business as green and ethical as possible •Easily turn your customers, suppliers, and even competitors into your unofficial sales force
ECONned: How Unenlightened Self Interest Undermined Democracy and Corrupted Capitalism
Added by: algy | Karma: 431.17 | Non-Fiction, Economics and Management | 3 December 2010
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ECONned: How Unenlightened Self Interest Undermined Democracy and Corrupted Capitalism
Why are we in such a financial mess today? There are lots of proximate causes: over-leverage, global imbalances, bad financial technology that lead to widespread underestimation of risk. But these are all symptoms. Until we isolate and tackle fundamental causes, we will fail to extirpate the disease. ECONned is the first book to examine the unquestioned role of economists as policy-makers, and how they helped create an unmitigated economic disaster.
The Austrian school of economics was founded in 1871 with the publication of Carl Menger's Principles of Economics. In his book, Menger argued that economic analysis is universally applicable and that the appropriate unit of analysis is man and his choices. These choices, he wrote, are determined by individual subjective preferences and the margin on which decisions are made. The logic of choice, he believed, is the essential building block to the development of a universally valid economic theory.
Academic Leadership Day by Day: Small Steps That Lead to Great Success
It can seem at times as though all of academic administration today is focused only on the need for continual change and the endless pursuit of "the big idea." But most academic leaders, from department chairs and program directors through university presidents and chancellors, are far too busy helping their institutions flourish for them to divert critical energy and resources to yet another untried theory or management principle.
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty.
