Active Investment Management: Finding and Harnessing Investment Skill (The Wiley Finance Series)

The investment management industry faces a number of well-publicised problems and difficulties. Charles Jackson shows how these all relate to the same underlying problem: that investors find investment skill very hard both to find and to put to work in a way that profits them.

Active Investment Management starts with the fundamentals of what active management is and why investors find it desirable. It goes on to show how these fundamentals have given rise to the industry’s problems, how these problems affect each other and how they can be resolved.

Leadership and Business Ethics

This book seeks to contribute to a more adequate coalescence of ethics and business with innovative models for such coalescence, for the mutual benefit of business ethicists, professors teaching in the undergraduate and MBA classroom, corporate executives, and businesspeople. While each of the contributions in this collection is distinct, each invites us to examine our own mind sets about corporate responsibility and the future of free enterprise as Western multinational corporations expand into a global economy.

Bayesian Statistics and Marketing

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.

Marketing – Coastal Learning System

Marketing introduces students to the fundamentals of contemporary marketing by providing both the theoretical and the practical aspects of modern marketing management. Basic marketing principles, including product strategy, promotion, pricing, and distribution, and their interrelationships are introduced in twenty-six 30-minute video lessons. The lessons explore successfully applied marketing concepts and principles featuring companies such as Walt Disney Corporation, Mitsubishi Motors, Robert Mondavi Winery, Famous Amos Chocolate Chip Cookie Company, Apple Computer, and Atlantic Richfield Company (ARCO).

Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

In today's turbulent and volatile marketplace, even the most experienced professionals are struggling with the rapid commoditization of their complex, high-value solutions. The complexity of the problems to be solved and the competitive threats we face are increasing at an alarming rate. At the same time, your customers are wrestling with mission-critical decisions and evaluating solutions that all sound the same and come packaged with a high degree of risk and a low probability of success.