Waking Dragon: The Emerging Chinese Economy and Its Impact on the World

At the dawn of the 21st century, China has emerged as the "factory floor" for global production, providing the world with cheap goods at the astonishingly low "China price". But there is a very steep price to pay for these low-budget consumables - a price that very well may have dire consequences for the health and security of the planet.
In this eye-opening series of lectures, business professor and best-selling author Peter Navarro dissects the coming China wars and their implications for all mankind. China's predatory economic policies are not just about inexpensive goods pricing out the competition.

Profit Over People: Neoliberalism & Global Order

In Profit Over People Noam Chomsky takes on neoliberalism, the pro-corporate system of economic and political policies presently waging a form of class war worldwide. By examining the contradictions between the democratic and market principles proclaimed by those in power and those actually practiced, Chomsky critiques the tyranny of the few that restricts the public arena and enacts policies that vastly increase private wealth, often with complete disregard for social and ecological consequences.

Neoliberalism: A Very Short Introduction

Anchored in the principles of the free-market economics, "neoliberalism" has been associated with such different political leaders as Ronald Reagan, Margaret Thatcher, Bill Clinton, Tony Blair, Augusto Pinochet, and Junichiro Koizumi. In its heyday during the late 1990s, neoliberalism emerged as the world's dominant economic paradigm, stretching from the Anglo-American heartlands of capitalism to the former communist bloc all the way to the developing regions of the global South.

101 Instant Marketing Strategies

Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills.

Essentials Of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.