Jim Blythe originally intended that this highly relevant work should mainly be used by marketing students instead of actual salespeople or the simply curious. The structure of the book is straightforward and thus easy enough to use effectively by any readers. Therefore the information it contains would prove to be useful for any individual or any business that makes the effort to read in the first place.
Any reader should be content with this relatively short guide to strategic marketing. Such has been the continued demand for this book that the publishers and the author have issued a third updated version of the Essentials of Marketing in order to keep in touch with recent development within the academic field of marketing.