This is is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.' - Writing Magazine . Effective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions.
This comprehensive exploration of theoretical and practical aspects of out-of-class teaching and learning, from a variety of perspectives and in various settings around the world, includes a theoretical overview of the field, 11 data-based case studies, and practical advice on materials development for independent learning
This book follows basically the same linguistic and pedagogical principles that were followed in earlier editions of the Lessons in Vocabulary of the Intensive Course in English. All of the material has been thoroughly tested in the classroom. The primary device for presenting vocabulary material in these lessons is the dialogue. It not only provides flexibility in combining structures and lexical items to form situations but also is a very effective device for stimulating conversation. The procedure regularly followed in presenting new material is as follows: attention pointer, presentation, generalization, practice.
