Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom.
Text covers textual analysis, a methodology for researchers who are interested in the ways in which people make sense of the world. Uses examples from advertising, films, novels, comic books, television, and videos to provide students with a workable understanding of what textual analysis is, why it matters, and how to do it.
McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public.