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Main page » Non-Fiction » Economics and Management » 2011: Trendspotting for the Next Decade

2011: Trendspotting for the Next Decade


A better time for your business starts in the next decade.
Are you ready?
In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.
Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:
* Read the signs
* Influence the trends
* Embrace new and reject stodgy
* Anticipate change
* Ask experts the right questions
* Seek out visionaries and snub fakers
* Separate the trends from fads
* Use technology-for everything
* Cash in on being ahead of the competition!
2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for to work while you're to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

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Tags: decade, Laermer, media, master, innovator, Trendspotting, Decade