Creating Ecological Value: An Evolutionary Approach to Business Strategies and the Natural Environment

`Creating Ecological Value is a timely contribution that matches recent trends in innovation economics suggesting that an evolutionary notion of system innovations and a sector-specific industrial dynamics perspective are a suitable analytical framework for the way in which firms address sustainability challenges through innovation.'
- Marcus Wagner, University of Würzburg, Germany

`We cannot expect to solve the environmental problems we face today by narrowing our focus on single firms. We need to think more systemically. In his book, Creating Ecological Value, Frank Boons takes on this challenge. While his research begins by exploring the diversity of environmental strategies adopted by companies, he moves his analysis next to the level of the production and consumption systems to understand how these strategies shape and alter them. His work considers how the diffusion of strategies and novel approaches can be facilitated but also finds that the systems into which these strategies are imposed are resilient and, at times, resistant to change. He offers plenty of ideas to ponder as we consider how the market system as a whole addresses environmental issues.'
- Andrew J. Hoffman, The University of Michigan, US