Ted Nicholas' "Winning Unlimited NEW Customers" is nothing short of phenomenal. I closely study every word Ted writes or speaks, devouring everything he's released since I first discovered his wisdom and tried-and-true techniques more than two decades ago. With this book, the world is given a real Nicholas gem -- the first time Ted has ever gone so far in-depth on his step-by-step system for acquiring new leads and customers from both off-line and online sources. Get it. Study it. This will soon be added to the list of "great books every business owner should read" and you'll be ahead of the game.
Of all the personal mentors I've learned from, I respect and admire Ted Nicholas above all. I encourage you to read and re-read this book as you will learn new things each time you do, it's excellent!