Understanding the Hospitality Consumer (Hospitality, Leisure and Tourism)

Using industry based case studies and examples 'Understanding the Hospitality Consumer' :

* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer

The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

A unique perspective on the hospitality consumer
Discusses the development of marketing strategies which take account of postmodern trends of consumption
Includes general industry-wide case studies, as well as specific studies of such companies as Airtours, Scottish & Newcastle, Disney and McDonalds