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Main page » Non-Fiction » The Language of Advertising (Intertext Series)

The Language of Advertising (Intertext Series)


The Language of Advertising:
* looks at the relationship between advertising and culture
* focuses on the interrelation of language, image, typeface
* draws on literary and linguistic theory for analysis of texts
* explores specific advertising strategies such as hooklines, puns, connotations
* examines a wide range of adverts from British Airways to Castlemaine.

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Tags: Language, advertising, Advertising, hooklines, connotations