Throughout history, events great and small have left their mark on the way we speak. Columbus's discovery of America introduced to Europe new foodstuffs such as chilli and chocolate - and the words that described them. The Normans gave us the feudal system and curfews, while the flourishing of Dutch art in the seventeenth century introduced easels, etchings and landscapes. Before the 1970s green was a colour with connotations of naivety rather than ecology and until 1990 webs were mostly attached to spiders.
Forgiveness has a bad aftertaste for most people somehow, they associate it with being weak. After you finish reading this book you will have come to the understanding that it s quite the opposite forgiveness is an act of maturity, bravery and intelligence; most importantly, it is a direct connection to your heart. In essence, it is love itself. For many, the topic of forgiveness has religious connotations. Some religions have actually been concerned with the philosophy and practice of forgiveness since their beginnings.
The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine.