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Marketing Unplugged
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Marketing Unplugged

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.
 
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Tags: Marketing, techniques, Unplugged, credo, simple
Teaching Unplugged: Dogme in English Language Teaching
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Teaching Unplugged - Dogme in English Language TeachingTeaching Unplugged - Dogme in English Language TeachingTeacher Development Series.

Teaching Unplugged has just been awarded the British Council 2010 ELTons UK Award for Innovation.

Teaching Unplugged is the first book to deal comprehensively with the approach in English Language Teaching known as Dogme ELT. It challenges not only the way we view teaching, but also the way we view being a teacher.

Dogme ELT advocates teaching ‘unplugged’: a materials-light, conversation-driven philosophy of teaching that, above all, focuses on the learner and on emergent language.


 
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Tags: Teaching, teaching, Dogme, Unplugged, English, Language
Hä?? Jugendsprache unplugged 2011 (German-English-Spanish-French)
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Hä?? Jugendsprache unplugged 2011 (German-English-Spanish-French)Hä?? Jugendsprache unplugged 2011 (German-English-Spanish-French)

Wer ist 2011 pepsi, gucci oder gar ein Lehrerhaustier? Fährt man nur in die Klapp-Karibik, oder ist es mit dem Hartzen endlich vorbei? Jugendliche haben sich erneut ins Zeug gelegt und wieder zahlreiche Wörter eingeschickt, die in "Hä?? Jugendsprache unplugged 2011" für alle Nicht-Insider entschlüsselt werden.

This is a concise dictionary of slang and colloquialisms compiled in 4 languages.

 

EN PL or RU



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Tags: Jugendsprache, unplugged, werden, sselt, entschl, German-English-Spanish-French