What the Nose Knows: The Science of Scent in Everyday Life
- How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet? - Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers? - By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies? - Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies?
A history of shoplifting, revealing the roots of our modern dilemma. Rachel Shteir's The Steal is the first serious study of shoplifting, tracking the fascinating history of this ancient crime. Dismissed by academia and the mainstream media and largely misunderstood, shoplifting has become the territory of moralists, mischievous teenagers, tabloid television, and self-help gurus. But shoplifting incurs remarkable real-life costs for retailers and consumers. The "crime tax"-the amount every American family loses to shoplifting-related price inflation-is more than $400 a year. Shoplifting cost American retailers $11.7 billion in 2009.
