Based on feedback from teachers and students around the world. NEW Opportunities now comes with new features and components to make you lessons even more motivating and successful.
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
This book is one of a series called English For Careers, intended to
introduce students of English to the language of a number of different
professional and vocational fields.
The Language of Medicine deals with such topics as human anatomy, surgery, health care systems, and common diseases, making it a broad survey of the opportunities and problems inherent in the world of medicine.
NEW OPPORTUNITIES. 
New Opportunities now comes with new features and components to make your lessons even more motivating and successful.
