Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.
This book is deliberately designed as a media handbook. It will not tell you every last detail about each individual medium, nor will it go into great depth on nonmedia advertising elements, such as the creative message or the consumer research that goes on behind the scenes. What it will do, however, is give you a complete picture of howmedia planning, buying, and researchwork.You will see what each function entails, and howthey fit together with each other and within the framework of the marketing mix. You will know enough by the end of this book to be able to create your own media plan, or undertake a print or broadcast buy.
Seven Going On Seventeen: Tween Studies In The Culture Of Girlhood
Added by: Maria | Karma: 3098.81 | Non-Fiction | 22 April 2009
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The tween is the "new girl on the block" in girlhood studies. Although the study of tween life may have derived from a particular marketing orientation at the end of the twentieth century, it is not limited by it. On the contrary, this collection of essays shows that "tween" is not a simple or unified concept, nor is it limited to a certain class of girls in a few countries. This collection by an international group of authors highlights specific methodologies for working with (and studying) tween-age girls, provides challenges to the presumed innocence of girlhood, and engages in an analysis of marketing in relation to girlhood. In so doing, this book offers a reading on these three or four years in a girl's life that suggests that this period is as fascinating as the teen years, and as generative in its implications for girlhood studies as studies of both younger and adolescent girls.
Sports Marketing is the first book to take the beginner student through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for students at the very start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.
New Scientist communicates brands, products and services to a discerning and influential audience of business decision-makers, purchasers and those with a keen eye for technology. New Scientist provides an environment where marketing messages can be associated with the thought-leadership of influential editorial content.
