On Target : The Book on Marketing Plans

The right tools will enable you to create a marketing plan that will effectively use your resources to attain your marketing goals and objectives. On Target helps you develop a marketing strategy with focus. It guides you through the process of assessing your market, your environment, and your competitors. It will add reality and practicality to your marketing plan.

On Target also assists you in gathering marketing data, establishing your product position, forecasting sales, testing your assumptions, and making tactical decisions to support your strategy and accomplish your goals. This comprehensive approach is a great formula for your marketing success.

The value of your marketing plan will be realized when its successful implementation produces your stated results, and On Target will get you there.