B.E.S.T. (Basic Engineering Series and Tools) consists of modularized textbooks offering virtually every topic and specialty likely to be covered in an introductory engineering course. All the texts boast distinguished authors and the most current content. These inexpensive BEST modules are easily combined with each other to construct the ideal Intro to Engineering course. The goal of this series is to provide the educational community with material that is timely, affordable, of high quality, and flexible in how it is used.
This third edition of this highly successful textbook represents a major development in content, approach & pedagogy; combining a strong academic approach with relevant practical cases. Project Management is no longer about manacing the sequence of steps required to complete the project on time. lt is about systematically incorporating the voice of the customer, creating a disciplined way of prioritising effort and resolving trade-offs, working concurrently on all aspects of the project in multi-functional teams, and much more.
Anger and Conflict Management: Leader's Guide offers conflict management advice to adults and teens in connection with its companion text for participants, Anger and Conflict Management: Personal Handbook. The techniques illustrated encourage users to turn their anger around to interact peacefully and productively with associates and family. Leaders learn how to conduct presentations, guide discussions, and help participants understand the purposes and pitfalls of anger and how to channel it into constructive and useful actions.
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.
Become a better manager by challenging the myths of commonly accepted management wisdom
A humorous review of current management practice with a very serious message, The Management Mythbuster makes an entertaining case for questioning much of the conventional wisdom that pervades the corporate world today.
