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Eighty-five percent of what one remembers comes through the eyes,² says this detailed guide to improving one's memory for facts, names, numbers, and even jokes or speeches. The trick is to associate the information with a visual image that is highly personal, has a lot of color, and has highly exaggerated action. Michael Coon reads quickly, and this approach along with the technical nature of the advice makes the program sound hurried and mechanical. But it's not an irritating flaw, and as the program unfolds, what sticks is a substantial confidence that we can remember what we decide to--provided we create strong associative links.