Conversations with Marketing Masters

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

Idylls of the King

Idylls of the King, published between 1856 and 1885, is a cycle of twelve narrative poems by the English poet Alfred, Lord Tennyson (1809–1892; Poet Laureate from 1850) which retells the legend of King Arthur, his knights, his love for Guinevere and her tragic betrayal of him, following the rise and fall of Arthur and his kingdom. The whole work recounts Arthur's attempt and failure to lift up mankind and create a perfect kingdom, from his coming to power to his death at the hands of the traitor Mordred.

Failure of empire: Valens and the Roman state in the fourth century A.D.

Failure of Empire is the first comprehensive biography of the Roman emperor Valens and his troubled reign (a.d. 364-78). Valens will always be remembered for his spectacular defeat and death at the hands of the Goths in the Battle of Adrianople. This singular misfortune won him a front-row seat among history's great losers. By the time he was killed, his empire had been coming unglued for several years: the Goths had overrun the Balkans; Persians, Isaurians, and Saracens were threatening the east; the economy was in disarray; and pagans and Christians alike had been exiled, tortured, and executed in his religious persecutions

The Failure of Risk Management: Why It's Broken and How to Fix It

An essential guide to the calibrated risk analysis approach 
The Failure of Risk Management takes a close look at misused and misapplied basic analysis methods and shows how some of the most popular "risk management" methods are no better than astrology! Using examples from the 2008 credit crisis, natural disasters, outsourcing to China, engineering disasters, and more, Hubbard reveals critical flaws in risk management methods–and shows how all of these problems can be fixed.

The Time Ships

What if the time machine from H.G. Wells' classic novel of the same name had fallen into government hands? That's the question that led Stephen Baxter to create this modern-day sequel, which combines a basic Wellsian premise with a Baxteresque universe-spanning epic. The Time Traveller, driven by his failure to save Weena from the Morlocks, sets off again for the future. But this time the future has changed, altered by the very tale of the Traveller's previous journey.